Chris Chong, Digital and Ecommerce Marketing Professional

Chris Chong, Digital Marketing ConsultantHello, my name is Chris Chong. For the past 11 years, I’ve been helping companies of all size attract customers online.

I work alongside C-level and senior sales & marketing executives… developing profitable online sales and marketing campaigns; tackling complex marketing problems and delivering quantifiable improvements.

Professional Summary

Entrepreneurial-minded digital marketing strategist with 11 years of hands-on experience generating sales and sales leads online for B2B and B2C companies. Demonstrated ability to increase online sales and improve the profitability, performance, and value of companies.

Solid leadership, communication and interpersonal skills to establish rapport with all levels of staff and management. Cool under pressure, works intensely to deliver quantifiable improvements to efficiency and bottom-line profits.

Core Strengths

  • Search Engine Marketing (SEM, PPC, & SEO)
  • Lead Generation & Lead Nurturing
  • Direct Response Copywriting
  • User Experience/Usability
  • Market Research & Analysis
  • Web Analytics and Reporting
  • Landing Page & Website Optimization
  • A/B and Multivariate Testing
  • Email Marketing & Marketing Automation
  • Project Leadership and Strategic Planning

Technical Skills

Search Engine Marketing: Google AdWords, Microsoft adCenter
Display Advertising (banner ads): Google Display Network, Media Buying, Retargeting
Web Analytics: Google Analytics, Website Optimizer, A/B Experiments, Multivariate Testing
Conversion Optimization: Landing Pages, Checkout Sequences, Copywriting, Split Testing
Web Development: Photoshop, HTML/CSS, PHP/MySQL, WordPress, Expression Engine
Email Marketing: ConstantContact, VerticalResponse, iContact, InfusionSoft, Silverpop
Ecommerce Platforms: Shopify, Magento, MivaMerchant, BigCommerce
API Integration: Authorize.net, Stripe.com
General: Microsoft Word, Excel, PowerPoint, Visio, Google Apps for Business